Understanding How People Use Places
People. Cyclists. Vehicles. Place Intelligence.
ITESA measures movement through buildings, venues, parks, trails, streets and public spaces — turning activity into clear, actionable intelligence about how places are being used.

Measure the Place — Not the Person
Effective place intelligence starts with understanding what is happening, not identifying who is there.
ITESA Analytics uses technologies selected for the environment and the information you need to measure. Where supported by the selected technology, data is processed at the edge, minimising unnecessary collection and supporting privacy by design.
People. Cyclists. Vehicles. Movement. Occupancy. Activity.

Designed Around the Place
We don’t start with a device.
We start with the question.
What do you need to understand?
Every location is different. Entrances, open spaces, trails, roads and public areas all require different approaches to measurement.
ITESA assesses the environment, movement patterns, coverage, connectivity, power, privacy and data requirements before selecting the appropriate technology.
The technology follows the requirement — not the other way around.

What We Measure
Visitors
Understand visitor and pedestrian activity across entrances, spaces and facilities.
Counts
How much activity is occurring.
Occupancy
How spaces are being used.
Movement
How people move through places.
Cyclists
Measure cycling activity across trails, parks, precincts and shared spaces.
Understand volumes, direction and patterns of use over time.
Vehicles
Measure vehicle movement across roads, access points, car parks and public spaces.
Understand traffic volumes, direction and changes over time.

From Measurement to Place Intelligence
Our solutions can provide the information required for:
Planning
Understand demand and usage.
Operations
Improve how spaces and facilities are managed.
Investment
Support decisions with measured evidence.
Infrastructure
Understand how places are being used before, during and after development.
Place Management
Monitor performance and understand change over time.

From Data to Understanding
Data tells you what happened.
Understanding tells you why it matters.
ITESA Analytics transforms measured activity into information that helps organisations understand:
Patterns
Identify recurring movement and activity.
Peak Periods
Understand when places are busiest.
Utilisation
See how spaces are being used.
Changes Over Time
Measure growth, decline and changing behaviour.
Movement Through Spaces
Understand how people and vehicles move through an environment.

Permanent or Temporary. Indoor or Outdoor
ITESA Analytics solutions can be deployed across a wide range of environments.
Buildings
Retail, offices, universities, libraries, community facilities and commercial environments.
Venues & Events
Temporary visitor counting, attendance measurement, entrance activity and occupancy.
Parks & Trails
Pedestrian and cyclist activity across open spaces, trails and recreational environments.
Streets & Transport
Multimodal measurement of people, cyclists and vehicles.
Public Spaces
Understand how people use precincts, plazas, foreshore areas and community spaces.

Australian Design and Support
Designed for Australia. Supported by people who understand your environment.
Our solutions are designed, deployed and supported for Australian conditions — from busy urban spaces to parks, trails, coastal locations and remote environments.
With local technical expertise and support, we help you get the system working correctly from installation through to ongoing operation. As your needs change, your system can be expanded, adjusted and supported without starting again.
Local expertise. Practical support. Solutions built to perform in the real world.

See What Your Place Is Telling You
Movement creates data.
Data creates understanding.
Understanding helps you make better decisions about the places you manage.
ITESA Analytics
Measurement. Analytics. Place Intelligence.
One Solution. From Sensor to Insight.
ITESA Analytics brings together sensing technology, edge processing, connectivity, data management, analytics and visualisation.
We design, supply, install, commission and support complete measurement solutions.
Technology Partners
We work with established sensing and analytics technology providers and select the appropriate solution for each environment.
The result is not simply a device that counts.
It is a measurement system designed around what you need to understand.
Projects and Deployments
GETTING IN TOUCH
If you have any questions regarding our services, feel free to reach out. Our team is dedicated to promptly providing the information you need!